Company News

Croda Introduces Purposeful Beauty, A New Beauty Care Sustainability Identity

To celebrate the launch, Croda has committed to donating over 3,000 trees via One Tree Planted throughout April and May for Earth Day.

Author Image

By: Lianna Albrizio

Associate Editor

Croda International Plc, creator, maker and seller of speciality chemicals, has launched its new Beauty Care Sustainability identity, “Purposeful Beauty.”    Created to focus Croda’s Beauty Care sustainability efforts and projects behind distinct messaging, the identity will also serve to further establish their thought leadership position as a sustainable solution provider.    Using social listening tools and other market research to understand the drivers for consumers when dis...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters